"Ikhwalithi" iyinsika yokuphila kwenkampani, ikhwalithi ibhekisela encazelweni ebanzi ye "ikhwalithi" umqondo, ikakhulukazi ibhekisela ekwenzeni kahle kwemikhiqizo yenkampani, ikhasimende libhekelela ikhwalithi yomsebenzi, ukuhlela ukuphathwa kwezingxenye zabahlinzeki, ukulawula imithombo nokulawula inqubo ukuze kuqinisekiswe ikhwalithi yemikhiqizo; ukuthuthukisa ikhwalithi yokuphila, ukuthuthukisa ikhwalithi yokuphila kwabasebenzi abaphethe;

"Ubuqotho" bunesisekelo sokuthuthuka okuqhubekayo kwenkampani yethu, futhi bunobudlelwano bokuthuthukiswa nokwandiswa kwenkampani, isiko lokwethembeka luhlanganisa zonke izici zamasiko ethu enkampani, isitayela somsebenzi, kuyimiyalelo yokuphila kwenkampani yethu yokusebenzisa engaphumeleli. Izinkampani ziphatha amakhasimende ngobuqotho, ziphatha abasebenzi ngobuqotho, zikhonza abahlinzeki ngobuqotho, phakathi kwabaphathi benkampani nabasebenzi kube nobuqotho, ubuqotho kanye nomoya wesiko ophawulekayo;

"Umthwalo" uyinani lenkampani yethu, umthwalo omkhulu kubasebenzi, umthwalo kumakhasimende ngokuqhubeka komphakathi, izinkampani zizinikele ekuthuthukiseni inkampani enomthwalo wemfanelo;

"Ukubonga" kuyinjongo engapheli yokuthuthukiswa kwenkampani yethu, inkampani ibonga amakhasimende ngokuphelele, ibonga ama-oda nokuqinisekiswa kwethu; inkampani ibonga abasebenzi ngokuphelele, ibonga ngenhloso nokuqina okwenziwe kumkhiqizo wethu wokunemba nokuphendula okusheshayo kumakhasimende; inkampani ibonga umphakathi ngokuphelele, ibonga ukwesekwa kwezepolitiki nokunakekela okuvela kuzo zonke izigaba zomphakathi; abasebenzi nabo bonga inkampani ngokuphelele, bonga amathuba emisebenzi anikezwa yinkampani, bonga ukuqonda kwenkampani nokuqhuba kwabantu, bonga inkampani ngokunikeza abasebenzi ithuba lokukhulisa amandla abo, bonga impilo yokunakekelana nokusizana phakathi kwabasebenzi, bonga umndeni wami, bonga abasebenzi ngokweseka kwabo. Isiko lenkampani lokubonga likhombisa zonke izici zokusebenza kwenkampani kakhulu.